I DO THIS FULL TIME was created for entrepreneurs who weren't supported by friends and family because they didn’t follow the traditional career path and went against the grain. In many cultures you’re supposed to go to school, graduate and get a job. Our merchandise serves as a statement for entrepreneurs working in different industries to show awareness that you can be successful and don’t have to follow the traditional career path. Additionally our merchandise also serves as a tool for marketing. Most people are always looking for ways to market and there’s no better way than to wear branded merch.